Accredited by ACQUIN (Accreditation, Certification and Quality Assurance Institute) which is a member of the European Association for Quality Assurance in Higher Education (ENQA).
General Information
The program is a full-time, 3 semester program consisting of two terms of academic lectures and one term for the Master thesis.
MIMA encompasses a wide range of subjects that provide students with a comprehensive and up-to-date knowledge of international marketing and sales.
It consists of six mod
- Analysis of and Access to International Markets
- Creation of International Market Offers
- International Marketing Tools
- Industrial Product and Market Development
- General Studies and Thesis
- Electives in International Marketing
Each module includes mandatory courses and electives. Subjects focus on key theories and concepts as well as on the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions. A strong emphasis is also placed on soft skills, like language, business ethics and intercultural management.
The lecturing style tends to be participative, and lectures frequently incorporate case analyses and discussions. There also will be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. Small classes allow for close personal contact.
To find out more about the content of the different subjects and the structur of the program, please click here<//a>.
Curriculum - Modules
Analysis of and Access to International Markets
- International Marketing Research
- Crosscultural Marketing
Creation of International Market Offers
- Business to Business Marketing
- Applied Research Project: Business to Business Marketing
International Marketing Tools
- Applied Quantitative Methods in Marketing
- SPSS
Industrial Product and Market Development
- Product and Market Development - Theory
- Applied Business Development Project
General Studies and Thesis
- Business Ethics
- Master Thesis
- Master Seminar
Electives in International Marketing
For example:
- Consumer Behaviour
- Global Brand Management
- Advanced Distribution
- Supply Chain Controlling
- Strategic Management in a Global Context
- International Market Development
- International Economics
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